ΑΝΑΚΟΙΝΩΣΕΙΣ

DIGITAL ARTS AND CINEMA DEPARTMENT OF NKUA PARTICIPATES IN ERASMUS XR PROGRAM

Digital Arts and Cinema Department of NKUA participates in ERASMUS XR program

ERASMUS XR

Short Description of the Project


The COVID-19 epidemic, which limited our social activity by locking us in our homes, has led to unprecedented activity in the digital sphere, not only forcing entire areas of culture and education to embrace the virtual, but also to look for new ways to engage and strengthen participation in this realm.With the traditional channels of consumption and participation in events closed, education, tourism, the conference industry as well as artistic practice had to find new ways to reach their audiences. These actors focused not only on the flat screens of media consumption, but increasingly tried to build a new space for the audience to be immersed in and transported by. An alternative world, in which we can access cultural goods beyond the limits of social distancing, developed at a rapid pace by offering virtual cinemas, art galleries, virtual museums or film festivals. Suddenly we could visit, watch, but also participate in debates and conferences in which speakers performed using their virtual avatars. This year’s Open Eyes Economy conference not only took up VR as a very important topic of discussion on the future of the world, but also organized discussion panels in this medium. Tourism, affected by numerous restrictions, also explores new opportunities and encourages learning about the new offer in virtual reality. The development of new technologies has accelerated to the extent that it is difficult to keep up not only with what is new, but above all with the possibilities of their use. There is a shortage of specialists who would help cultural institutions to operate, educate and meet the needs of their audiences in the new, virtual dimension, but, more importantly, there are no (human) resources for training staff.


This project responds to the urgent need to enrich the existing educational programs for both cultural and media managers, but also for artists aspiring to connect with their audiences in the digital space. The project’s overall goal is to develop an educational offer for these groups in the field of immersive media (XR), and ways of using these media to engage audiences. More specifically, the project aims at increasing the skills and competences of the participants in designing and evaluating immersive experiences in order to effectively manage, disseminate, and produce culture in the digital sphere. Further, it is about increasing the knowledge and competences of the academic staff working with immersion technologies, in order to effectively manage, disseminate, and produce digital culture in a market environment. The political, economic, social, technological, environmental and legal aspect of the immersive trend will be scrutinized through specialized training courses. The project’s team will also elaborate open educational resources (OER) in the field of experience management and culture with the use of immersive technologies. Last but not least, the project's aim is to help build an open attitude of students and academic staff towards the application of new technologies in the humanities.


The participating organizations are the Jagiellonian University, the Film School in Lodz (with their center of excellence in the digital media, the Visual Narratives Laboratory), The University of Malta (the Department of Digital Arts as knowledge transfer partner Learning Teaching Training and summer school organizer), and the University of Athens (Laboratory of new technologies in communication, education and mass media as knowledge transfer partner (in VR design and evaluation), LTT and Multiplier event organizer. The educational activities in the project are planned as follows: a summer school in Malta, involving 5 students from each participating HEI to work in the University’s immersive lab with a VR cave that can hold 5 to 10 people, a winter school in Kraków, involving again 5 students from each HEI, and 4 Learning Teaching Training sessions: two during the summer/winter schools, and another two separate 5-day events in Malta and Athens respectively. Each will include 5 academic teachers from the JU and Film School, MU and NKUA.

 

 

The Partners


The Jagiellonian University (UJ), founded in 1364, is one of the oldest universities in Central Europe and a leading scientific institution in Poland, conducting research in a wide range of disciplines. With 16 faculties, over 41,000 students, more than 4,000 academic staff and 700 professors, the Jagiellonian University offers 140 courses in the most important fields (natural and social sciences, humanities, medicine, etc.). The Jagiellonian University unit involved in the project is the Institute of Culture (IK UJ), which operates within the structure of the Faculty of Management and Social Communication at

the Jagiellonian University. The mission of the Institute is to educate professional managers of culture, art and media, as well as to study phenomena related to cultural management, media economics and the broadly understood interdisciplinary description of current culture. In the Institute of Culture of the Jagiellonian University the trend of humanistic management, which places a human being at the center of management processes, is developing very dynamically, placing him above the rules of the market and economic phenomena. It contrasts with other types of management which are basically profit-oriented, where people are perceived as mere resources serving this purpose. In the humanistic stream the following studies are conducted at the institute: 1) Cultural and Media Management (I degree), 2) Contemporary Culture Management (II degree) and 3) Media and Advertising Management (II degree). The Institute of Culture currently offers both full-time and part-time studies. The Institute also offers postgraduate studies "Culture Management" addressed to people working in cultural institutions (each of the three sectors) as well as those interested in broadly defined management in culture.

 

The Film School in Lodz is one of the oldest film schools in the world, established in 1948. The school's curriculum places particular emphasis on practical exercises. The school educates students in the art of film, television, photography and acting. Students gain knowledge that prepares them for the work of a director, cinematographer, animator, photographer, screenwriter, editor, production manager and actor. The education includes practical workshop classes as well as theory and history of culture and art, serving comprehensive artistic and scientific development. There are four faculties at the Film School in Lodz: Directing Film and Television, Cinematography and Television Production, Acting and Film Organization.In addition, the School handles and organizes the production of nearly 300 film projects per year. The School realizes feature, documentary, cinematography and animation etudes, which are made in every film technique, using the most modern equipment.The school also houses the Interdisciplinary Research Centre (ICB) - an interdepartmental unit established by the Rector of PWSFTviT as a place for undertaking and carrying out joint research, scientific, and didactic initiatives by the school's employees. The Centre is also responsible for initiating and conducting intercollegiate and international projects. It is within the structures of ICB that distinctive research projects such as the state-of-the-art multimedia Visual Narrative Laboratory (vnLab) were created. It is carried out as part of the "Regional Initiative of Excellence" pilot grant program of the Ministry of Science and Higher Education. The lab was created as a result of the recognition that the digital revolution in media is not only a reality, but also increasingly affects the field of artistic practice (including film, animation and photography, in which the Film School specializes). The vnLab undertakes a creative and scholarly exploration of the field of narrative-related technologies, such as cinematic VR, stereoscopy, i-docs and other interactive visual forms, the filmmaking essay, and finally digital, media-rich publishing. All of these explorations are accompanied by scholarly reflection, whether in the form of audience research, including the impact of works created at the Lab, or as part of annual conferences that summarize the Lab's activities. More: http://vnlab.filmschool.lodz.pl

 

The Faculty of Media and Knowledge Sciences (MAKS), operating within the University of Malta will be directly involved in this project. MAKS offers a number of taught programmes at Diploma, Undergraduate and Postgraduate levels. These include programmes relating to the media and communications, digital arts, marketing communications, the management of knowledge and information, and cognitive science. MAKS is made up of six departments that deal with different aspects of knowledge: 

1. Department of Digital Arts bridges contemporary artistic practice and digital technology to study how knowledge is expressed in the creative industries. 

2. Department of Media and Communications focuses on the transfer of knowledge between individuals and society. 

3. Department of Library Information and Archive Sciences focuses on the management and storage of knowledge and information. 

4. Department of Corporate Communication seeks to understand and investigate how knowledge transfer takes place within and between institutions and their numerous stakeholders. 

5. Department of Cognitive Science undertakes the study of the mind with special emphasis on the use and acquisition of knowledge and information. 

6. Department of Information Policy and Governance deals with the wider societal implications and applications of communication systems. 

 

Cluster in Digital Technology for Culture and the Arts comprises: 

• Department of Digital Arts 

• Department of Artificial Intelligence 

• Institute for Digital Games 

• Department of Systems and Control Engineering 

• Department of Classics and Archaeology 

• Department of Conservation and Built Heritage 

 

This Cluster brings together academics working in technological fields of computer vision, image processing, artificial intelligence and digital games with other academics with expertise in the classics, arts, cultural and built heritage, archaeology and conservation. Together, this cluster works to use technology in the preservation, presentation and accessibility of this rich cultural heritage as well as to increase the accessibility of technology in artistic circles. The research cluster is concerned with: 

• The development and adaptation of technology for preservation and presentation of cultural heritage, for example, in the conservation of paintings, the adaptation of historic buildings to new uses; understanding historical documents, or to aid in the documentation of archaeological finds. 

• The use of digital technology in the creation of new art, be it in the form of technologically enhanced performance, whereby the artist interacts with technology to create new, live and interactive art, or through digitally created artworks. 

• The use of technology to provide access to artefacts of cultural heritage which, due to their remoteness, delicate nature or other reasons, would otherwise be inaccessible to the general public or to specific audiences (e.g. physically or mentally challenged audiences, or the very young or the very old, or in the case of underwater sites - those who do not dive). 

• The use of technology as an educational tool to help the general public appreciate the hidden story behind cultural artefacts, art and archaeological sites